HOTEL NEXXUS
PRODUCT LAUNCH - LA
DESIGN LEAD - WORLD BUILDING - 3D CONCEPT & DEVELOPMENT - ON-SITE MANAGEMENT
To celebrate the launch of Nexxus’ newest styling collection, Hotel Nexxus transformed an empty venue into a fully immersive brand destination where hospitality met personalized haircare. Designed for leading influencers and media partners, the experience invited guests to check into the world of Nexxus, bringing the brand’s science-first approach to life through a series of thoughtfully curated environments that blended education, discovery, and elevated self-care.
From the custom hotel façade, awning, and branded entry rug to the concierge desk, lounge, bar, gift shop, and iconic elevator installation, every touchpoint was designed to reinforce the product story and create seamless opportunities for engagement and content capture. A warm palette inspired by the collection’s rose gold packaging, paired with abundant florals and refined styling details, brought a sense of modern luxury to the space, while custom room keychains, matchboxes, and personalized vanity gifts extended the hotel narrative throughout the guest journey.
At the heart of the experience was a 10-chair styling salon where guests received personalized services using the new collection. Custom shelving installations defined the space while serving as elegant product displays and content-worthy backdrops.
Complementing the salon was the Locks Lab, an interactive educational experience that showcased the science behind the brand, allowing guests to explore hair health through hands-on discovery and reinforcing Nexxus’ belief that great hair begins at the molecular level.
A Botanical Bar further connected guests to the collection through cocktails inspired by the products’ ingredients and fragrance notes, while ingredient displays, expert-led conversations, and live styling demonstrations transformed the launch into an immersive celebration of beauty, innovation, and personalization, where every corner was designed to be both informative and irresistibly photogenic.
IT’S ALL IN THE DETAILS
BEHIND THE SCENES…
…STARTING WITH BUILDING THEMATIC WORLDS
HOTEL NEXXUS
SETTING THE MOOD
