Hotel Nexxus

Avalanche House

Nylon Nights

Escape to Upstate

World of Wonder

Dream It Real Bus

Hotel Nexxux

To celebrate the launch of its first Styling Line, Hotel Nexxus opened its doors in LA for a two-day experience welcoming top media and influencers. The immersive activation offered an exclusive first look at Nexxus’ newest styling products, brought to life through a carefully curated experience that infused key product attributes into every touchpoint. Guests got their welcome package at the photo-worthy concierge desk, visited the Locks Lab for an educational moment, grabbed refreshments at the Botanical Bar, got styled professionally at the on-site hair salon, captured their hair shine in the one-of-a-kind elevator, and picked up special gifts at the boutique gift shop.

Hotel Nexxus - LA - 2024

Nylon Nights

During New York Fashion Week, the city buzzed with even more energy—and NYLON turned up the volume with one of its most unforgettable parties yet. Nearly a thousand guests were treated to a world-class surprise: a live performance by Paris Hilton to celebrate the launch of her new album. The night came to life with immersive brand activations, from a NYLON Newspaper Stand to a Sally Hansen nail salon, creating a vibrant, can’t-miss experience that defined Fashion Week magic.

Nylon Nights - NYC - 2024

World of Wonder

WeightWatchers launched the World of Wonder pop-up carnival, where a passion for food and the WW lifestyle was showcased through interactive games and engaging activities. TikTok creators shared their app-developed recipes developed for the WW app, emphasizing that enjoying tempting activities, like carnivals, is possible while following the WW program. 

The event aimed to create positive associations and attract new audiences. Every aspect was made photo-worthy, ensuring guests could capture and share memorable moments, further amplifying the impact of the WW message.

WW World of Wonder - NYC, USA - 2023

Escape to Upstate

WW hosted the ultimate 3-day Fall getaway, uniting a select group of influencers in Upstate New York. 

Centered around food, the carefully crafted experience also prioritized community, wellness, and the natural beauty of the outdoors. The program of the weekend was carefully curated around the key pillars of the brand and highly personalized to each guest resulting in unique itinerary planning and gifting. Developed around the same pillars, the many activities were merging fun games and educational touchpoint.

Influencers explored the property, capturing content and sharing with their combined audience of over 2 million followers post-event.

WW Escape to Upstate - NY, USA - 2022

Avalanche House

During the annual Formula E races in Brooklyn, Ava Labs hosted a 1,000-person, two-day summit to share the vibrant spirit of New York City to their participants from around the globe.

The event transformed a white-box space into a true block party, featuring live panel discussions indoors and a range of attractions outdoors, including food trucks, "Taste of New York" stalls, live music, race car simulators, an NFT Art Gallery, and a race-themed photo booth.

Avalanche House - Brooklyn, USA - 2022

Dream It Real Bus

The Coach Foundation is launching its Dream It Real initiative podcast, a series of inspirational conversations where members of the Coach family share how they dream it real, focusing on authenticity, courage and community.

To push the initiative further, Coach is taking its podcast on the road. The Dream It Real Bus toured around NYC, welcoming visitors to step inside, learn about the podcast and record their dream.

Dream It Real Bus Coach Podcast Launch - NYC, USA - 2019

Dream It Real Bus Coach Podcast Launch - NYC, USA - 2019

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